Dogs and Christmas shopping

Here in the UK we are in a 'cold snap' and there is snow up and down the country, and folks are still rushing around getting the last bits before the big day on the 25th.
I have seen it on several occasions now, outside the shop there is the poor old pet pooch waiting faithfully for his master to show up. Unfortunately his master is trawling the shopping aisles buying another trolley load of non essentials for Christmas 'just in case'. Often spending hours chatting, deciding, choosing, debating, pontificating and all the time forgetting about Fido outside freezing his Christmas nuts off...So please if you have a Dog don't take him Christmas shopping.